One of my guilty passions is a site called Buzz Feed, which scrounges the world for emerging trends. It a cross between Brandweek and The National Enquirer, and I never get tired of seeing what microtrends is hitting next.
A few weeks ago I remember seeing a trend called "Inbox Victory." The trend was born from a site called Free Art & Technology, which challenged readers to empty their email inboxes and upload a photo of themselves celebrating. It later got picked up by Boing Boing which means millions of readers and much glory. Goofy, sure, but interesting nonetheless. And for some reason this stuck in my head for a few weeks. I now wanted to celebrate an Inbox Victory, and I started to whittle down my inbox.
Finally, last week I did it, and of course, my photo is above. This is not a big idea, and barely serves as a microtrend, but it challenged me to act and by reading this maybe you'll do the same!
That's an accomplishment. When I returned from vacation, I had just about 800 messages waiting. Of course, 2/3 of the messages resolve themselves. 1/5 were pointless, and so that leaves me what, 14% to go? Yeah, I responded to those. Best email week ever!
Posted by: Martyb | August 06, 2008 at 10:02 PM
Vacation is actually the easiest time to do email IMHO. People know you're out so don't need a response. All you have to do is read and delete/file.
Posted by: Bob | August 07, 2008 at 09:06 AM