I don't usually click on banner ads, but last week I saw something intriguing in my Bloglines feed list, an ad directing me to see a video titled "Competition Matters" by AMD. Since this blog is in the business of promoting competition and a driver of improvement, I took the plunge and clicked away.
It seems that AMD has set up a mini-site in which its CEO, Hector Ruiz, speaks about how competition drives improvement in the technology marketplace. In this three minute segment, Ruiz speaks about how the telephone business saw little innovation until the government declared it an illegal monopoly and broke it up. Where innovation used to look like a phone in a color other than black, now we have an extremely vibrant market that surprises us daily with new features, functions, and lower prices.
From just viewing the video I was not sure what Ruiz was driving at on behalf of AMD. He is obviously the head of the challenger brand in the market, battling against industry leader, Intel. He made mention of the need to encourage free markets in the future. There was no specific action step or cause to champion. Digging a bit deeper into the links, however, I found a another site that listed recent news in Europe, Korea and the State of New York in which Intel is being accused of anti-trust actions. And I found a pdf of a legal challenge of Intel by AMD. Net, this video is a part of AMD's effort to stoke the fire and win the PR war.
I will have to spend some more time researching this case before I pass my own verdict, but I like AMD's argument. Open competition without unfair advantages is the market system that drives innovation in technology and every other market I have studied. I also like that AMD is not just taking its message to the courtroom, but working to educate the broader consumer basis that challenge leads to improvement.